Redbows Marketing - Brand Building Programs
The goal of brand building programs is to develop ‘marketing momentum’ or ‘critical mass’ as it is sometimes called. Here a market and potential customers value and recognise a brand to such a degree that it is quite simply, almost impossible to stop sales and organic market share growth.
What Does It Take To Build A Successful Brand?
Brand building programs can include both traditional ‘off-line’ and internet based ‘on-line’ marketing activities. In terms of the marketing mix they will include some elements of advertising, public relations and sales promotions to generate value added for a particular company or product brand.
There are several aspects to consider when it comes to developing a brand and one of the most important is for an organisation to state its strategic intent and what it wants to be known for. This in turn can lead to a ‘tagline’ and brand values that any elements of the marketing communications mix must reinforce. Typical examples would include: customer service, product design and innovation.
Successful branding programs are at the tactical end of the strategic business review pipeline. Redbows Marketing can help an organisation develop its brand profile throughout the strategic business review process, helping a business to develop its corporate image, the all important logo, strategic tagline and brand profile.
Positioning A Brand
Generating a brand profile requires marketing investment and a long-term view. Whilst initial objectives may include lead generation and sales conversion ratios, every year’s marketing spend is an investment in building a brand profile and the future sales potential for the business.
The task for an agency like Redbows Marketing is to effectively deploy elements from the marketing communications mix to build the brand and communicate specific brand values to the target market. Often this is done as two-pronged attack: firstly, raising the profile of the organisation as a whole through advertising and public relations including press releases and editorial, and secondly through a key company spokesman. The latter is especially important and the least costly to develop through the use of social media such as Twitter, Linkedin and Facebook.
To learn more about how Redbows Marketing can help you build your brand and generate a wider market profile please contact us to arrange a discussion with a member of our team or call us on 0845 8386 368 for a free and informative discussion.